You should opt for HTML if…
A question often asked when submitting a quote to my clients, I find this need to explain the difference between CMS (Content Management Website), a dynamic website, and a static HTML website.
Static HTML website
This is a traditional way of creating websites where pages and all of the content is hand-coded and stored on the server physically and are put there using FTP access only. A static website can also be built using PHP and ASP, but the principle is the same.
The very first question I am asked is about the looks. Where, yet, that is the last thing one should be concerned about when designing a static website. Pretty much anything CAN be achieved and both of the website options can look any way we want. The question you, as a web owner, need to ask yourself is: am I going to be updating this site or not. If an answer is no, I am not going to be updating this web at all (which is unlikely) then, you are good to go with a static HTML solution.
Static HTML website requires knowledge of HTML/CSS and ftp access to a server where a website is hosted in order to make changes to it. Each time you will need to add/change/delete content, and by content, I mean text, images, pages; you will either need to know how to code or you will have to pay a web professional to do it for you. Enough said.
Content Management System website comes with a central console, called a dashboard, from where you as a web owner can log into and edit, modify, and maintain the content of your website. You will be given a user name and password to access the back end of the website and once logged in will be able to run it yourself. Depending on the website complexity, there is little to know about how to operate CMS website and Designation has a policy, which is to provide a client with a step by step guide on how to make the best use of the website. This means that you can edit and maintain your website from any computer (or pad or smartphone) on the world simply just by logging into your site’s back end and all that trough a web browser (no need to download and/or own any special program).
More, CMS websites often have options to add different plugins which allows you to extend your content further. An example can be a ‘rotating tweet’ plugin which can be placed in a sidebar or footer and so easily viewed from any page of your site. And because CMS websites like WordPress (and we love WordPress!) and Joomla are popular, there are literary lots of plugins and addons that can be used.
In most cases, I will suggest choosing a CMS website over HTML static one. The exception would be if the website needs to be running special applications, like a front end website we built for the prepaid card that had an addition of online banking.
When it comes to speed, the HTML site is supposed to be faster, but I am not going to go there because the web is developing rapidly and the internet is getting easier to access anyplace in the world.
When it comes to cost it really depends on what kind of the website you need, and not so much of the platform. True, custom-designed and developed CMS websites cost more than editing an existing (free or purchased) theme/template. Yet, the price factor really depends on your site needs rather than choice between static or dynamic options.